A company’s mission, values, ethics, and environment all play into its culture.

• Values: win-win, innovation, knowledge, effectiveness
• Win-win: let investment, production, sales, use of all links and personal win-win
• Innovation: brand growth from technological innovation, sales growth from marketing innovation, profit from management innovation
• Knowing and doing: Do the right thing, Make things are right.
• Effectiveness: Using numbers judge the good or the bad, success or failure of the hero
• Friendly: Shows that employees engage with one another in a positive way throughout the workday.
• Challenging: Indicates that employees are encouraged to explore the full potential of their skill sets, and that they’re likely to grow through the job experience.
• Motivating: Implies that the company is inspiring, and employees will feel compelled to work hard.
• Engaging: Suggests that employees will feel invested in their work because it speaks to their interests.
• Nurturing: Conveys that the company is invested in employees’ growth and development.
• Collaborative: Signifies that employees and teams will work well together cross-functionally to accomplish their goals. Autonomous: Expresses that employees are trusted to have ownership over their work and that they have the individual power to improve results.